They hang like road-side warning signs. Flapping above Nell & John Wooden Court,
they warn all who would join the men’s basketball program of the unyielding
standards by which members are judged. Fans who never a saw championship use
them as shields to justify empty seats and golf-like game atmospheres, and
everyone associated with the program uses them to explain why UCLA is different
and better than everyone else when it comes to hoops.
No, UCLA’s eleven national championship banners
aren’t the problem.
But they sure do symbolize it.
It all seemed so easy when John Wooden stalked the
sidelines with smiles, a rolled up program and the nation’s best players in his
back pocket. Fluid, consistent and
seamless, Wooden’s teams defined success for an entire era of college
basketball and left everyone wondering how he made it look so easy. And the wins and national championship
banners?
Well, they stacked up like mail on vacation.
But a funny thing happened when Wooden stopped
cutting down nets. College basketball
changed. In the 38 years since Wooden
hung up his kicks, college basketball went from shining beacon of amateurism to
big business and NBA training ground.
Players bolting from top programs became
commonplace, and four-year athletes at so-called mid-majors drove once
irrelevant programs to new heights.
Parity ensued, led to more change, and it became a lot harder to stack
up titles.
The change impacted programs differently, and some
struggled. The University of San
Francisco Dons never regained the form they parlayed into two national titles,
and other schools who used to compete literally vanished into thin air (where
have you gone Idaho State?). And while
UCLA’s struggles were never that dramatic, it faced unique challenges which it
still hasn’t solved.
UCLA’s primary problem is its inability to accept
and recognize its shifting stature on the landscape. Once the undisputed ruler of college
basketball, UCLA has slid to a top-flight, but slightly lesser program, and the
slide is equal parts ignored and anathema to UCLA supporters.
Managing Wooden’s legacy and the incumbent
expectations has become a full-time job for UCLA decision-makers. Make no mistake, UCLA has had some success
since Wooden’s departure, including a stirring performance in 1995 that netted
the Bruins their eleventh title. But as
the UCLA jersey’s intimidating quality diminishes over time, UCLA finds itself
in the midst of an identity crisis.
Continue with Wooden as the centerpiece of the men’s
basketball program, or move past the legendary coach to something fresh and
new?
On the one hand, Wooden is a tremendous source of
pride at UCLA. What he accomplished on
and off the court stands as a remarkable achievement, and his sayings and
principles guide millions of people in their daily lives. Wooden is the greatest coach of all time, and
it’s not even close.
On the other hand, Wooden’s formidable legacy
lingers over Westwood like a San Francisco fog.
It precludes relevant growth and change in a 21st century college
athletic program that, like anything, must adapt or die.
Around UCLA, fans and t-shirts ask, “What Would
Wooden Do?” as if it were a relevant question in building a modern day
basketball power, and the historical success has forced generations of UCLA
basketball coaches and players to downplay most achievement to avoid the
ultimate UCLA sin—celebrating less than a national championship.
Silly phrases like, “We don’t hang Final Four
banners,” seem pithy and poignant after tough Final Four losses, but given
UCLA’s inability to maintain its own standards, it’s surprising that no one is
asking whether this forced stoicism might be the reason players, fans and
coaches don’t seem to be “having fun.”
Fans and bloggers cited the lack of joy in the
program as good reason to fire Howland, and his hard style surely grated during
the lean years. But has anyone
considered the toll three Final Four losses can have on a program when player
after player is forced to take sedatives to avoid seeming too excited about an
accomplishment that garners parades in most other cities?
I doubt it.
Don’t get me wrong, UCLA has every right to demand
the highest of standards. But whether
UCLA’s Wooden-centric model is the right path to achieve them—well, that’s an
open question.
While they might not recognize it, UCLA fans and
administrators feel Wooden’s influence on a daily basis as it silently controls
official UCLA acts like a Jedi warrior over weaker-minded beings. Exerting constant pressure, Wooden’s legacy
acts like a drug. It feels so good to
use, but it’s addictive power and side effects take a silent toll.
Yes, John Wooden was the greatest coach in the
history of basketball. But his legacy
might just be the noose around the neck of modern-day UCLA basketball.
When UCLA began the national search for Ben
Howland’s successor, fans and alumni clamored for the hot young coach with the
style and substance to restore UCLA to something resembling the national
elite. Butler’s Brad Stevens and
Virginia Commonwealth’s Shaka Smart were among the early favorites, and like
any UCLA targets, they were compared to John Wooden to see how they stacked up
on and off the court.
Smart played a fast-pace brand of basketball that
Wooden would adore, while the boyish Stevens hailed from a small Indiana town
like the coach who hung all the banners.
Check and check.
But now UCLA has announced that dark-horse Steve
Alford is the guy, and we'll find out soon whether he has the fortitude,
arrogance and ego to blast past Wooden’s tradition and unequivocally make UCLA
his own. Because whatever you may think about UCLA, it’s clear that it won’t
succeed with anyone trying to emulate Wooden. And while genuflecting to the
legendary coach certainly earned Ben Howland kudos from the boosters, that kind
of thinking will also spell continued disaster.
UCLA didn't need a coach who would spend the first
five minutes of his interview praising Wooden, they needed one who wouldn't
have even mentioned him. And so with
Steve Alford now squarely in the limelight, UCLA better hope he'll consider
praising a dunk, hanging a Final Four banner in Pauley Pavilion, or telling
UCLA fans that Wooden’s coaching style wouldn’t necessarily work in modern day
college basketball.
It might sound sacrilegious to ask Alford to be a
Wooden challenger, but that kind of evolution is precisely what UCLA needs to
meets its own goals. For 38 years since
Wooden’s departure, UCLA sought a coach that kept eluding it despite what
everyone around the program believed were obvious advantages.
With that in mind, now is the time for UCLA and
Steve Alford to reexamine the school's entire basketball foundation and push
for meaningful growth and change.
Alford can't be afraid to transcend Wooden, and he's
got to have the guts to say that to UCLA’s face.
Alford must respect Wooden without treating him like
a god, and he has to flash the strength and confidence to battle UCLA lore to
make the program his own. Where
appropriate, he should step back from Wooden’s legacy with a grace that even
Wooden would appreciate.
Alford needs to be humble enough to recognize that
UCLA is no longer the picture of perfection, and strong and passionate enough
to deliver that message to UCLA and its fans with an endnote about how he plans
to make the program better for the future.
Whether Alford is that guy, I don’t know. But if UCLA wants to be successful, he will
have to be.
Bob
Firpo is an attorney and freelance sports and outdoors writer. He lives in Boise, Idaho. Follow him @knockingitout
